While changes to U.S. clean energy tax credits and other restrictions in the One Big Beautiful Bill Act (OBBBA) create a new level of uncertainty, U.S. solar and energy storage manufacturers vow to march on with the previously planned buildout of domestic solar manufacturing capacity.

In addition to educating potential customers on going solar, Aurora Solar’s CEO advises that installers must cut soft costs, adjust sales strategies and prioritize transparency.

Reaching an investment breakeven point will take 43% longer if the Senate Finance Committee’s proposal to gut rooftop solar tax credits goes through, said the company.

U.S. Solar Market Insight Q2 2025 report sees great potential in the residential solar market despite current challenges including the tariff effect on supply chain, potential elimination of tax credits and continued high interest rates.