In addition to educating potential customers on going solar, Aurora Solar’s CEO advises that installers must cut soft costs, adjust sales strategies and prioritize transparency.

Reaching an investment breakeven point will take 43% longer if the Senate Finance Committee’s proposal to gut rooftop solar tax credits goes through, said the company.

U.S. Solar Market Insight Q2 2025 report sees great potential in the residential solar market despite current challenges including the tariff effect on supply chain, potential elimination of tax credits and continued high interest rates.

The Solar Energy Industries Association said the solar and storage industry is ready to get to work with the U.S. Senate on a more thoughtful and measured approach to unleashing true American energy dominance.